VNR Group logo featuring the company name and a stylized globe icon.

VNR Group

VNR Group is an internationally active, family-run corporate group based in Bonn with more than 45 years of tradition in specialist publishing and digital business. It offers expertise, digital solutions, SaaS platforms, and full-service publishing for professional audiences across several countries.

Starting Point & Objective

As a brand with a broad portfolio spanning specialist publishing, digital services, and innovative platform solutions, VNR Group's visual presence had become fragmented and lacked a unified perception.

To build a strong, internationally legible brand image, a clear, consistent identity needed to be developed — one that would bring the group's diversity together while supporting its strategic positioning as a solutions and knowledge provider.

The central requirement was to redesign the existing logo so it would work in an international context.

Logo of VNR Verlag for Deutsche Wirtschaft AG, featuring a stylized blue window-like graphic with the company name in black and gray text.

Old Logo

Vingroup Group logo with blue text and a globe icon

New Logo

Rebranding

Focused on creating a unified visual language, I accompanied the project as brand identity designer from concept through to execution.

I developed a new logo system that makes clarity, professionalism, and the connectedness of all the group's units visible.

Building on that, a holistic corporate identity system emerged — with a defined color palette, typography, and modular design elements that work consistently across both print and digital applications.

The brand values were translated into a visually flexible system that scales across international use cases, different media formats, and diverse applications.

Color palette including dark blue, medium blue, light blue, and white with color codes and names labeled.
A seamless pattern of blue and black geometric circles design.
Sample typography with the word "AVENIR" in large font, and font examples shown for book and black styles in uppercase and lowercase letters and numbers.
Business cards for VNR Group with a blue and white design, including a logo, contact information, and QR codes.
Three people engaged in a business meeting in a bright office with large windows. The woman is smiling and sitting in the center with a laptop open in front of her. Two men are seated on either side of her, listening.
Group of five young adults sitting together at a table, engaging in a discussion with smiles.
Two women having a conversation in an office, one smiling at the other, with office supplies in the background, overlaid with a blue graphic featuring the VNR Group logo.
The exterior of a modern building with the VNR Group logo in blue, featuring a globe-like symbol and the company name on a light-colored concrete wall.
Modern conference room with a wooden table, six office chairs, laptops, notebooks, and a potted plant, with a blue wall displaying a VNR Group logo.
A rubber stamp with a wooden handle and black rubber face resting on a piece of white paper with a blue grid globe logo.
Close-up of a printed VNR Group logo on textured white paper, with blue text and a globe icon.

Conclusion

The new identity created a foundation for VNR Group to present a coherent, credible, and modern face going forward.

The solution strengthens its presence as a connected knowledge and solutions provider, boosts recognizability, and enables clear visual communication across all business units.

Next Case Study

Rebranding - Berlinische Galerie
Webdesign - Möbel Hübner
Branding - HEDD Audio