HEDD Audio

HEDD Audio is a Berlin-founded company for high-precision audio technology, combining professional studio engineering with audiophile sound standards.

Its products range from studio monitors to high-end headphones and premium equipment for producers, sound engineers, and music lovers.

A woman sitting at a desk in a recording studio with professional audio equipment, including speakers, a computer monitor, a keyboard, and a microphone, with a large curved monitor in the background displaying a woman in an orange blazer.
A man sits in a music studio surrounded by professional audio equipment, including large studio monitors, a digital audio workstation displayed on a computer screen, and musical controllers. He wears a gray hoodie with red lettering that says 'BELFAST ATHLETICS' and smiles at the camera.

Hildur Guonnadottir
hildurgudnadottir.com

DJ Jazzy Jeff
djjazzyjeff.com

Branding

Starting Point

At the outset of the project, there was no established brand. There was neither a visual identity nor a defined brand system. The task was to develop a clear, recognizable brand identity out of the company's technological vision and engineering-driven ambition — one that could hold its own in the international pro-audio market.

Brief & Objective

As art director, I was responsible for building the brand identity holistically, from the foundational visual language through to concrete application.

The goal was to create a brand that makes technical precision and innovation visible, builds trust with professional users, and functions as a scalable system in the long term.

Concept & Brand Idea

At the center of the brand development was the question of how to visually translate acoustic quality, engineering thinking, and high-end technology. The visual identity was therefore derived directly from HEDD's product DNA — in particular from the distinctive tweeter (Air Motion Transformer) that largely defines the sound of the products. Its striking shape is reflected in the logo.

Graphic design with a logo featuring three horizontal gray stripes and a black partial circle, alongside the text 'HEDD' in black uppercase letters.
Comparison of two logos with symmetrical design; one on a black background with white elements, the other on a white background with black elements.
A digital illustration depicting a stylized, abstract infinity symbol in shades of gray and black.
Black and white graphic of a stylized jellyfish with five horizontal, rounded white stripes on its body.
Business card for HEDD Audio GmbH with address in Berlin, contact information, and the name Vincent Richter, Business Development, on a background of multiple black cards with the HEDD logo.
A young woman with a confident expression, wearing a white T-shirt with the word 'HEDD' printed on it, standing against a gradient purple to blue background.
Two white studio speakers with black speaker cones, positioned on a white surface against a plain white wall.
Close-up of a black pair of HEDD headphones against a dark background.

Identity System

The logo forms the foundation of a modular visual system that works consistently across print, digital, and product applications, and can be extended into motion design, interfaces, and packaging.

Typography, color palette, and graphic elements were conceived from the start as one cohesive brand system, to ensure a coherent and professional appearance.

Comparison chart showing three vertical columns labeled Deep Black, Mid Grey, and Light, with color values in HEX, RGB, and CMYK.
Sample of alphabet letters 'Aa', 'Bb', and 'Cc' in large font, with the name 'BRANDON' written below in bold, along with font style options: Bold, Regular, Light.
A man with a beard and short dark hair wearing a gray hoodie and large black headphones with silver accents, focused on a computer screen.
The image shows a black box with the logo 'HEDDphone' and a picture of headphones on it, placed beside a pair of black over-ear headphones on a stand, on a dark surface against a gray background.
Black over-ear headphones with silver accents on a reflective black surface.
Black over-ear headphones in foam packaging with a label reading 'HEDDphone' at the bottom.
Black baseball cap with a logo and the word 'HEDD' embroidered on the front.
A black button badge with a white Wi-Fi signal icon on it, placed next to a metal pin-back badge.

Conclusion

Through the holistic development of the brand identity, HEDD Audio was able to enter the market from day one with a clearly positioned, professional brand presence. The visual identity supports the company's technological expertise and creates a strong link between product innovation and brand.

Next Case Study

Rebranding - Berlinische Galerie
Webdesign - Möbel Hübner
Rebranding - VNR Group